I do not disagree at all. I have zero reference on what makes up the revenue (even from Forbes), Ie. concessions, parking, merchandising, etc. I can only go by raw data. But I think there is more to it than that. I think there are local TV and advertising that play a mammoth part of the picture. I do not know how facilities, concession, merchandise is sliced in the revenue picture stated by Forbes. One can only guess that they are part of the revenue stated (one or all). That said, the thing that is more compelling to me is the operational income / gate revenue / gate % stats. I guess what I mean by this is that Toronto is gods country for hockey. Detroit is Hockey town. Montreal is Hockey Mecca....adnaseum. Yet Montreal lost nearly 25% of their value while retaining a significantly higher operating income than detroit. You look at the gate receipts by dollar and Montreals were 33% higher than Detroit while each team was number 2 / 4 in the league in attendance. I get your point on ancillary sales and it is a great point. Yet, I dont think it is merchandising that changes the numbers in the top 11 that much. I have to also look at the numbers more. I wish somebody that is not as dumb as me would know more about regional advertising and local tv contracts for the teams. I think that is as mammoth a part as is the corporate boxes / suites and in facility advertising. Yet, it is the players faults! ha ha ha