I am not so sure about this. For a kid to get interested in hockey, they have to be exposed to it at some point (via parents, tv, live game). Then there needs to be a viable means to skate / play. I grew up in Yardley (before it became snobbish) and had a friend that exposed me to hockey. My back yard was the Delaware Canal, so we would play shinny there or on Afton pond. I had to work two paper routes to be able to join a team / league. My father matched every dollar I earned to pay for the equipment and league fees. My point being is that you need to have exposure to hockey and the accessibility to play. When the NHL moves into non-traditional markets, it does give exposure (the same as AHL, ECHL, etc.). Then you need to generate enough interest where investors are willing to build hockey rinks (particularly in the non-wintry climates). The biggest issue for me and I don't have a viable solution, is that hockey is damn expensive to play and that immediately starts excluding a large number of kids from having the ability to get into the sport.